Privacy Policy

1. General information

This privacy policy ("Policy") applies to all Antha activities, including, brands' websites, and all other websites, mobile sites, services, applications, platforms and tools where this Policy appears or is linked (collectively, our "Website"). This Policy is to inform you about how we collect, use, share, and protect personal information. By providing information to us (by any means, whether in a store, in correspondence, via our Website or otherwise) you consent to our use of the information you provide in accordance with this Policy. Any reference to our Website includes its e-mail, text, live chat, and other electronic messages. If you do not agree with this Policy or our practices, you may not use our Website. This Policy may change from time to time and is incorporated into our Website Terms of Use. Your continued use of our Website constitutes your acceptance of those changes. We encourage you to review this Policy periodically.

2. Right to access, correct and delete data and to object to data processing

If you have a Website account, you can log in to view and update your account information. Please contact us contact us with questions or concerns, to request edits to your personal information, or to have your personal information removed from our database. We keep your personal information for as long as we think is necessary or advisable, and we reserve the right to retain it to the full extent not prohibited by law.

3. Management of personal data

We use certain reasonable security measures to help protect your personal information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure.  Please note that we cannot ensure or warrant the security of any information you transmit to us. You use our Website and provide us with your information at your own risk.  If we share information with a third party, as detailed in this Privacy Policy, we shall use reasonable efforts to ensure that they keep the information secure and only use the information consistent with the terms of this Privacy Policy.

4. Information We Collect

Whenever you visit our Website, we, and our third-party advertisers and service providers, may use a variety of technologies such as cookies, web beacons, pixel tags, log files, local shared objects (Flash cookies), HTML5 cookies, or other technologies to automatically or passively collect certain information about your online activity, such as the following:   

Computer or Device Information. We may automatically collect about your Internet Protocol (“IP”) address or other unique identifier or information from the computer, mobile device, tablet or other device you use to access the Website, including but not limited to your IP address, unique device identifier, browser characteristics, domain and other system settings, search queries, device characteristics, operating system type, language preferences, referring URLs, actions taken on our site, dates and times of website visits, metadata and other information associated with other files stored on your device. Through these automated collection methods, we obtain "clickstream data," which is a log of the links and other content on which a visitor clicks while browsing a website. We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you for the purposes described below, and to let us know, for example, whether you have opened an email we sent to you. While you can change your cookies settings in your browser, without cookies, you may not be able to use all of the features of our Website.

5. How We Use Your Information

Usage Information. We may use local shared objects to collect and store information about your preferences and how you interact with our Website, including the date and time of your visits, the areas or pages you visit, the amount of time you spend viewing or using the Website, the number of times you return to the Website, other click-stream or site usage data, emails that you open, forward or click-through to our Website, and other sites that you may visit.  These technologies help us recognize you, customize or personalize your shopping experience, store items in your online shopping cart between visits, and analyze the use of our services and solutions to make them more useful to you. These technologies also allow us to aggregate demographic and statistical data and compilations of information, which may include personal information, and share this information with our business partners and service providers that provide products and services to us.

6. Sharing Your Information

 We may use the information described above for the following business purposes:
  •     to provide our Website and its contents to you;
  •     to provide requested products and services;
  •     to process and track orders;
  •     to respond to comments, questions, or concerns;
  •     to prevent and detect fraud and other unlawful activity, claims and other liabilities;
  •     to alert you about a product safety announcement or recall or correction of an offer, promotion, or advertisement;
  •     to keep a record of our interactions with you;
  •     to verify and validate your identity to reduce credit risk and manage collections;
  •     to carry out our obligations and enforce our rights; and
  •     to comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies.
We may use the information described above for the following commercial purposes, and may seek consent prior to such use, depending on your jurisdiction:
  •     to improve or develop new services and product offerings;
  •     to identify, offer, and contact you with personalized content and advertising, including newsletters, articles, product;
  •     or service alerts, new product or service announcements, savings awards, event invitations, and other information;
  •     to conduct market research, surveys, and similar inquiries to help us understand trends and customer needs across product categories or customer groups;
  •     to enroll you in loyalty or other programs, and enter you into sweepstakes and promotions or contact   you regarding a contest prize;
  •     to notify you of changes to our Website or any products or services we offer;
  •     for marketing and promotional purposes;
  •     to ensure that your shopping experience is as easy and pleasant as possible.
Further, we may use information collected through cookies, web beacons, pixels, web server logs and other automated means for purposes such as (a) customizing our users' visits to our Website, (b) delivering content tailored to our users' interests and the manner in which our users browse our Website, and (c) managing our Website and other aspects of our business.
Additionally, if you use the Website to connect with third party services, you authorize us to use information from and about you, on your behalf, to interact with these third party services based on your requests.  We may use third-party analytics services to help us and our providers and other relevant third parties analyze your use of our Website. Click here to learn about how to opt out and our partners participating in the Digital Advertising Alliance.